Good Grief.

You know, you'd think that a big company like Motrin, would, I don't know do some research before launching a new ad campaign. You'd think that with all the money they have that they would actually put some of it into finding out what their target market is and not piss off the Mommies that they disrespected so.

You don't know what I'm talking about?? Go check it out. Click on that link up top. I'll wait. Thanks to Barb for transcribing the ad.

In case they pull the ad from their front page by the time you’re reading this (I sure hope they trash the entire campaign, and fast), I’m quoting the little video on their website front page, which they call a “Mom-versation“. The phrases in bold are my emphasis, though they have even better emphasis in the graphics in their ad.

Wearing your baby seems to be in fashion.

I mean, in theory it’s a great idea.

There’s the front baby carrier, sling, schwing, wrap, pouch.

And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free.

Supposedly, it’s a real bonding experience.

They say that babies carried close to the bod tend to cry less than others.

But what about me? Do moms that wear their babies cry more than those who don’t?

I sure do!

These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back?!

I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid.

Plus, it totally makes me look like an official mom.

And so if I look tired and crazy, people will understand why.

Seriously? Seriously?!?! I am just stunned and well, angry. This ad is SO full of misinformation it gives me a headache. -- one that I refuse to use Motrin for.

I am going to just point out a few things.

First and foremost, if your babycarrier is giving you aches and pains, you are wearing it wrong. It should not hurt. It should not be uncomfortable. If it is, get someone to help you!!!!!!! It is much better for your back to wear your baby than it is to lug around a 20 pound carseat. It's better for your baby too. Oh, but wait, Motrin is all about the Mom, not the baby. So, we'll focus on Mom.

Second - if you feel the need to wear something to make you feel like an official Mom...well, you have bigger problems than the supposed aches and pains coming from your carrier of choice.

Third - they say "supposedly it's a real bonding experience" Well, guess what, it is! There is research to back it up.

Fourth - Wearing your baby seems to be in fashion -- oh yes, it is all the rage. Just ask the women in Africa, Asia and South America who have been doing it for MILLENIA. It's all about the fashion -- we are all that vain.

Fifth and final (for now) - any mom who looks tired and crazy does not look that way because she is wearing her baby, it's probably because of her 4 and 2 year old -- wait, maybe that's just me!

Are you offended, upset, irritated, or just have any opinion at all about this?? Let me know. Oh, and let Motrin know too. They really shouldn't mess with Moms.